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Case Studies

Video Case Studies


The following video case studies highlight some of the great work of Northern Ireland's best tourism businesses.  In these case studies we aim to share some best practice insights and ideas into how local businesses have successfully developed their tourism offering.  

Belleek Pottery

Belleek Pottery's experience of Tourism NI's Visitor Attraction Grading Scheme.

Willowbank B&B

An insight into Willowbank's experience of Tourism NI's Quality Grading Scheme.

The Anchorage Inn

Hear about their experience of Tourism NI's Quality Grading Scheme.

Video ClipNewforge House

An overview of Newforge House, Magheralin.

Video ClipT13 Urban Sports Centre

T13 is an innovative activity tourism centre located in the heart of the Titanic Quarter, Belfast. 

Video ClipMourne Seafood Cookery School 

An overview of the first seafood cookery school in Northern Ireland and their tourism offering in the heart of the Mournes.

Video ClipSlieve Donard Hotel & Spa

An insight into Northern Ireland's Slieve Donard Hotel & Spa.


Video ClipOh Yeah! Centre

An insight into the home of music tourism in Belfast and how the story of local music is portrayed to visitors. 

Video ClipAirporter

An insight into how customer service is at the heart of Airporter's business focus.

Video ClipCauseway Lodge

An insight into the award-winning focus on quality of Northern Ireland's first 5-star B&B.

Video ClipBlessingbourne

A case study on how Blessingbourne Estate diversified their tourism offering by introducing new mountain bike trails.  

Video ClipBelmore Court & Motel

An insight into how utilising digital channels can help reach new customers and grow business.


Video ClipBallyrobert Cottage Garden

An insight into development of the garden trail product in Northern Ireland.

Video ClipBelfast Zoo

A case study on the Belfast Zoo tourism offering.

Video ClipBelle Isle School of Cookery & Estate

An overview of Belle Isle School of Cookery & Estate and their tourism offering.

Video ClipIrish Open Destination Development

How Royal Portrush became the perfect choice for 2012's Irish Open. 

Video ClipLegenDerry Road Train

An innovative new tour which is maximising the opportunities in Derry~Londonderry.

Video ClipThe Merchant Hotel

An insight into how The Merchant tapped into the ni2012 campaign to promote its offering to visitors.




A case study into how local tourism businesses can access free and impartial ICT advice from

Video ClipRayanne House

An insight into how Rayanne House successfully integrated a Titanic theme into their visitor offering in 2012.

Video ClipIrish Open Volunteering

A snapshot of the work of volunteers and their outstanding work at the Irish Open 2012.

Video Clip16 Steps to becoming Visitor Inspired

An inspirational guide which provides ideas on how to develop unique, authentic and innovative visitor experiences.

Video ClipThis is NI

August 2012

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