07 March 2013
Titanic Belfast has become the first visitor attraction in Northern Ireland to be rated as a five-star experience, Tourism Minister Arlene Foster has announced.
The five-star accreditation was awarded under a new NITB scheme designed to provide visitors with quality grading information on Northern Ireland’s tourist attractions.
To achieve a star-rating, attractions are subject to checks from a mystery visitor and are assessed in up to six categories.
Congratulating the staff on their achievement, Arlene Foster said: "Titanic Belfast's success has been nothing short of spectacular, especially in term of visitor numbers since its opening in April 2012.
"Research shows that visitors value the star ratings provided by tourist boards, as it provides them with an independent and reliable grading, which helps to inform the decision making process.
“It is vital that we are able to let visitors know our attractions are about quality experiences and world-class standards. Independent quality accreditations not only show this clearly, but help the industry to remain competitive. I applaud Titanic Belfast for their continued commitment to excellence.”
Caroline Adams, NITB Quality and Standards Manager said: “Titanic Belfast has set the bar as high as it can go in terms of visitor numbers, quality, customer service and the visitor experience they are delivering. I encourage others to follow their five-star lead and make the Northern Ireland tourism industry truly outstanding.”
Titanic Belfast’s Chief Executive Tim Husbands added: “It is a great honour for Titanic Belfast to be named the first-ever recipient of the Northern Ireland Tourist Board’s 5-star quality grading for a Visitor Attraction.
“The 5-star Visitor Attraction award confirms Titanic Belfast as the foremost tourist destination in Belfast and Northern Ireland, and as we approach our first birthday on March 31, it is a great endorsement of the quality facilities and service visitors experience at Titanic Belfast. It is reflective of the world-class hospitality training staff have undertaken, and their dedication and passion in telling the world about RMS Titanic and Belfast’s proud maritime and ship-building heritage.
“We have had a memorable first year at Titanic Belfast in which we have set great milestones for tourism in Northern Ireland and we relish the challenges that lie ahead.”
The Quality Grading Scheme for Visitor Attractions also assists operators in maintaining and continually improving the quality of their offering.
Currently, the attractions can include castles, visitor centres, museums and historic houses. As the scheme develops more visitor attractions such as gardens, activity centres, activity providers and arts venues may be invited to apply.
Titanic NITB 5 star 2: Titanic Belfast has become the first visitor attraction in Northern Ireland to be rated as a five star experience. Pictured at the announcement are Paul Kinghan Ticketing Manager Titanic Belfast, Tourism Minister Arlene Foster, and Caroline Adams NITB Quality and Standards Manager. (Left – Right)
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