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Marketing Campaigns

Marketing Campaigns

Tourism NI promotes Northern Ireland as a visitor destination in both the domestic (NI) and Republic of Ireland markets.  We target specific market segments who have most interest in and propensity to travel to Northern Ireland.

Our award-winning campaigns are fully integrated and we use the full range of the media mix to communicate our messages, raise awareness and provide a clear call to action to book a short break in NI. Each campaign delivers high coverage of our markets and makes a tangible difference.

Tourism NI delivers three annual marketing campaigns  - Spring, Summer & Autumn. For each campaign, we invite the industry to participate, in particular to provide offers to feature in each campaign. These offers will then feature as supporting content on discovernorthernireland.com

Tourism NI's marketing campaigns were awarded Gold at the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2012 and in 2014 Best Use of Digital Marketing and the Chair’s Award.

Say Hello to more Opportunities with Tourism NI’s Autumn 2016 Marketing Campaign!

Tourism NI will deliver an Autumn marketing campaign in the Republic of Ireland market from Monday 19 Sept until Sunday 30 October. The campaign will showcase Northern Ireland as a short break destination for Autumn and highlight our many unique experiences. The campaign will focus on TV, Outdoor and press, supported by Social and Digital Media, PR and full web integration.

There are key industry opportunities for industry, being delivered through the NI Hotels Federation;. Get involved! Why not;

1: Create Experiential Offers
2: Participate in Shopping Centre promotions
3: Avail of Co-operative Marketing Fund

For more details , check out Say Hello to More Opportunities or contact NIHF directly;
Tel: 028 9077 6635
Web: www.nihf.co.uk

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