Feature your Experience
The Northern Ireland Embrace a Giant Spirit brand reflects who we are. It encompasses that ‘can do’ attitude and the spirit of our communities pulling together and supporting each other through challenging times.
It is based on what our visitors have fed back time and again, and encompasses our desire to share our country, culture and passion for life. The most important asset in our brand armoury is our people. That warmth of welcome and humour is integral to our brand promise.
Embrace a Giant Spirit is used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally with the aim of increasing visitor numbers and ensuring economic impact across all regions of NI.
We will showcase the very best that Northern Ireland has to offer to the world, from walking tours and historical homes, to food and drink experiences.
How you can get involved
Use the Experience Development toolkit to familiarise yourself with the emotions and terminology associated with the brand.
Embrace a Giant Spirit - Brand Guidelines
Download for more information on our experience brand’s key elements and how to apply each of them to your communications.
Embrace a Giant Spirit - Experience and Business-Template
Download and complete our experience template providing details about your offering and how it relates to Embrace a Giant Spirit.
Email the completed form to firstname.lastname@example.org and a member of the team will reply to you directly.