Tourism NI Marketing Campaign

The summer campaign will launch in NI and ROI on 24th June.

The campaign is focused on Aspiring Families and Social Instagrammers in NI and Active Maximisers in ROI. These segments have been identified though research as those with the highest propensity to take a short break over the summer period.

Marketing Campaign Industry Update Summer 2022

Find out more about our Summer 2022 Marketing Campaign and how you can get involved. Download the full summary here.


A recap on our segments

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ROI market segments.png

How to get involved

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Aspiring Families - Book your next Giant Adventure

Natural Quality Seekers - Escape the Routine