Tourism NI Marketing Campaign

The Autumn/Winter campaign launched on 4th October in NI and ROI.

An integral part of Tourism NI’s Recovery Strategy, the campaign once again highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’.

The campaign kicks off with creative treatments focused on Natural Quality Seekers/Open Minded Explorers as, according to consumer sentiment research their propensity to take short breaks in Autumn/Winter is greater. The creative focuses on a couple exploring Northern Ireland, asking for recommendations from the people they meet. The creative showcases the breadth of experiences on offer and the giant spirit of our people.


Aspiring Families - Book your next Giant Adventure

Natural Quality Seekers - Escape the Routine