Tourism NI Marketing Campaign

Tourism Northern Irelands latest campaign launched on 3rd May in Northern Ireland only, this is in line with current travel advice.

An integral part of Tourism NI’s Recovery Campaign, the campaign highlights the many ways people can embrace Northern Ireland’s giant spirit through the creative concept of ‘A Small Step to a Giant Adventure’. The call to action “Book your next Giant Adventure at” encourages people to book in advance of the indicative reopening date of 24th May. The campaign will be executed across TV, Radio, Outdoor, Press, PR, Social and Digital.