Winter content call out to Northern Ireland Tourism Industry

Do you have a great Christmas or Winter themed story to tell? We are calling on industry to share their brilliant content with us!

This content will be used to engage and entertain our audiences across our digital and PR channels in both Northern Ireland and the Republic of Ireland. You’ll be helping us to inspire some winter short breaks, as well as having the opportunity to profile your tourism business on our channels.


Christmas content is very engaging and media are always looking for festive stories. We are looking for (virtual and in person) quirky events, special Northern Ireland gift ideas and unique Christmas experiences and things to do over the holiday period. Please get in touch to share your content with us.

Video and imagery are both very welcome, but in particular we would love to receive any video content you have that shows off or introduces your product. Please email

If you have an event or Christmas experience, use our new Business Hub to share your details with us. You can log in or create an account here.

New Year and New Year’s Eve

The period between Christmas and New Year is a popular holiday time in Northern Ireland and many of us use the time off to catch up with friends and family. We’re keen to know if you have any events taking place during this period, or if you have a great visitor experience or offer to share.

Similarly, as we approach January 2022, lots of us will be looking for ways to refresh and rejuvenate after the busyness and indulgence of Christmas. How can your tourism business get involved? Here are some ideas:

  • Perhaps you’re an active or outdoor tourism provider, or maybe you’re an accommodation provider with spa facilities - could you take us on a video tour?
  • Are there stunning nature trails where you are based - could you share a seasonal video of your outdoor space?
  • Or perhaps you’ve got a great Offer to lift our spirits and say goodbye to the January blues! Share it with us.

Sign up or log into our Business Hub to share details of your event or experience, or share any content suitable for social media by emailing: 

New Year’s Eve Events

Are you organising something special to ring in the new year? Use our Business Hub to register details of your event and get your event added to our website, We would love to know what’s on across Northern Ireland.

Log in or sign up here.

Embrace #MyGiantAdventure this Winter

We will be sharing content focused on inspiring people to enjoy Northern Ireland safely, and calling on consumers to share their favorite wintery snaps and videos using #MyGiantAdventure.

  • Share your own pictures and videos of your Winter experiences in Northern Ireland using #MyGiantAdventure and tag Discover Northern Ireland on Facebook Twitter and Instagram
  • Please encourage your visitors to share their own images and videos using #MyGiantAdventure.

Top tips for sharing GIANT content

Video content performs really well! And there are many different types from landscape cinematic videos, to fun vertical Instagram reels. Please don't worry if you don’t have professional video skills. A very simple video shot on your mobile phone can work extremely well. It’s all about being authentic.

For help creating videos, check out our free online webinars.

Please supply high-quality images (free from emojis, gifs, filters) in a landscape format.

Please ensure you submit a short descriptive paragraph for context with any video or imagery sent.

We’ve found that selfie videos and images do not perform very well.

You can email us at with this content.