Northern Ireland's Content Pool

The Content Pool is an online library of accessible marketing assets available for you to positively promote Northern Ireland.  

What is the new Content Pool? 

This is a tri-agency collaboration between Tourism Northern Ireland, Fáilte Ireland, and Tourism Ireland, inspiring all registered users to avail of a wide range of top-quality digital marketing assets. 

Do I need to register? 

If you have previously had an account on Tourism NI’s Media Library, you will be required to register for the New Content Pool. Once registered, you can immediately log onto the Public Media Portal to access and use the assets. Please take note; pre-existing Media Library user accounts and their lightboxes will not be moving over.

To register please visit Northern Ireland’s Content Pool.  

Collections or Lightboxes? 

As with the previous media library you will be able to create Private Collections (formerly lightboxes) for multiple assets, providing the same sharing functionality.  There will also be a Featured Collections area which highlights promoted Northern Ireland assets.

How to use the Content Pool


Contacting us  

For any queries regarding the new Content Pool please use our Contact Form. Alternatively you can still contact