Define your story
Food & drink are inextricably linked to our natural heritage, green fields, coasts and lakes. Making connections through food & drink will help visitors develop a taste of place.
Help visitors develop a deeper understanding through stories of your own traditions and personal connection with Northern Ireland. What is unique and distinctive about your location, produce or process?
Do you have photographs or equipment that tell the story of your farm or produce to display? Can you share insights on traditions or processes, has technology advanced how you work or are you rooted in tradition?
What is your own personal passion and how can you become a local legend?
Show visitors that you care about the community in which you live. Be authentic, welcoming and unforgettable!
Creating an unforgettable experience
Showcasing what you do does not have to involve a lot of expense and is a great way to experience hosting visitors.
Delivering an experience does not have to be a year round commitment. Start small, perhaps evenings and weekends and build upon creating more regular opportunities for visitor interactions. Set goals for income and footfall so that you can measure performance.
Create opportunities for visitors to participate. Think about how you can offer visitors an opportunity to do something extraordinary that they won’t forget.
Connect with others
Your ingredients and produce may form part of a wider food story. Create local ambassadors and storytellers who share your passion. Tellers of your food story may include:
- Food retailers & speciality shops
- Chefs, cooks & bakers
- Accommodation providers
- Hospitality staff
- Event & festival organisers
- Food network & trail partners