Getting your business listed on Discovernorthernireland.com
Contents
- Supply chain optimisation (hospitality)
- A practical toolkit for the delivery of food & drink experiences
- Creating a stable revenue generation model for your business
- Why embrace “A Giant Taste”
- Enhancing your menu and developing your signature dish
- Collaborating for success
- Getting your business listed on Discovernorthernireland.com
- Managing and protecting your online reputation
- Improving your food and drink offering
- Creating video content for your food and drink business
- Using YouTube for your food and drink business
- How Google Analytics can help monitor your website
- How to use Instagram for your tourism business
- Pinterest for your food and drink business
- Developing your brand storytelling to engage with customers
- Which Facebook features can your Food & Drink business avail of?
Contents
- Supply chain optimisation (hospitality)
- A practical toolkit for the delivery of food & drink experiences
- Creating a stable revenue generation model for your business
- Why embrace “A Giant Taste”
- Enhancing your menu and developing your signature dish
- Collaborating for success
- Getting your business listed on Discovernorthernireland.com
- Managing and protecting your online reputation
- Improving your food and drink offering
- Creating video content for your food and drink business
- Using YouTube for your food and drink business
- How Google Analytics can help monitor your website
- How to use Instagram for your tourism business
- Pinterest for your food and drink business
- Developing your brand storytelling to engage with customers
- Which Facebook features can your Food & Drink business avail of?
Getting your business listed on Discovernorthernireland.com
Local tourism providers can use Tourism NI’s consumer website discovernorthernireland.com to promote their offering.
Northern Ireland is marketed as a tourism destination via Tourism NI’s (TNI) consumer website Discover Northern Ireland (DNI).
In 2020* it received over 2.5 million visits from tourists seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan-Dec 2020)
Once an accommodation listing has been certified, the listing will automatically appear on DNI. It is paramount that your listing on DNI is current and up to date with information about your property, good quality photographs and special offers, etc.
An accommodation provider can choose not to be displayed on DNI. They will still receive an email for the Owners Login Portal, but they will not be able to access their product. If the owner wishes the listing to be published, they should contact qa@tourismni.com
The owner will automatically receive an email to the Owners Login Portal with their username and password. Please note that there is a 30 to 40 minute timeout on the Owners Login Portal.
We recommend that the user saves down any work in a word document or email to avoid losing their work.
From the Owners Login Portal the owner is able to:
- Add/update details displayed on DNI. Up to nine images of the property. The images must be in landscape format (at least 1450 x 816 resolution) and in JPEG format. Portrait images cannot be used. Logos and images with text are also not permitted.
- Add a special offer
- If you have a booking engine associated to your business, add a ‘book now’ button, which links to any online bookable website. This makes it easier for people to book and pay for your accommodation instantly.
- Accommodation certification
- Pay an outstanding inspection invoice.
- Apply for change of category.
- Accommodation grading
- Renew membership.
- Apply for reassessment.
If your offering (e.g. attraction, certified tourist accommodation premises or event etc.) meets the criteria please contact a member of the Visitor Information team at tidi@tourismni.com or telephone 028 90441 551.
Whilst discovernorthernireland.com is a highly reputable and popular visitor site, we recommend you do no solely rely on it to drive business. Use this site to assist with your overall marketing plan. Other options include your own website or using Online Travel Agencies (OTAs)
Once your tourism business is included on Tourism NI’s consumer website discovernorthernireland.com it will be automatically included on Tourism Ireland’s international consumer website ireland.com within 48 hours. The ireland.com website delivers over 19 million annual web visits from consumers all over the world.