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Food & drink - growing your business

Getting your business listed on Discovernorthernireland.com

Contents

  • Supply chain optimisation (hospitality)
  • A practical toolkit for the delivery of food & drink experiences
  • Creating a stable revenue generation model for your business
  • Why embrace “A Giant Taste”
  • Enhancing your menu and developing your signature dish
  • Collaborating for success
  • Getting your business listed on Discovernorthernireland.com
  • Managing and protecting your online reputation
  • Improving your food and drink offering
  • Creating video content for your food and drink business
  • Using YouTube for your food and drink business
  • How Google Analytics can help monitor your website
  • How to use Instagram for your tourism business
  • Pinterest for your food and drink business
  • Developing your brand storytelling to engage with customers
  • Which Facebook features can your Food & Drink business avail of?

Contents

  • Supply chain optimisation (hospitality)
  • A practical toolkit for the delivery of food & drink experiences
  • Creating a stable revenue generation model for your business
  • Why embrace “A Giant Taste”
  • Enhancing your menu and developing your signature dish
  • Collaborating for success
  • Getting your business listed on Discovernorthernireland.com
  • Managing and protecting your online reputation
  • Improving your food and drink offering
  • Creating video content for your food and drink business
  • Using YouTube for your food and drink business
  • How Google Analytics can help monitor your website
  • How to use Instagram for your tourism business
  • Pinterest for your food and drink business
  • Developing your brand storytelling to engage with customers
  • Which Facebook features can your Food & Drink business avail of?

How to create and update your tourism product on discovernorthernireland.com

Local tourism providers can use Tourism NI’s consumer website discovernorthernireland.com to promote their offering.

Northern Ireland is marketed as a tourism destination via Tourism NI’s (TNI) consumer website Discover Northern Ireland (DNI).

In 2020* it received over 2.5 million visits from tourists seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan-Dec 2020)

If you would like to have your tourism product listed on dni.com and you meet the criteria outlined in the Tourism NI Contributor Agreement or if you have an existing product published on the website that you need to update, we need you to register your product/s.

This is a one-off registration, once you have completed the product registration you will be able to update your listing online 24/7 via the Product Manager.

The first step is to Onboard/Sign -Up to the Tourism NI Business Hub to create an account and profile.

A step by step video guide is available here Sign up with Tourism NI which will take through the onboarding process.

This helpful ‘how to video’ will take you through the product listing process step by step.

 


Sign up now

Take a few minutes to sign up now. Log in every time you visit the site to start seeing tailored information to help support you and your business and manage your listing on discovernorthernireland.com

Ready to sign up?

Whilst discovernorthernireland.com is a highly reputable and popular visitor site, we recommend you do no solely rely on it to drive business. Use this site to assist with your overall marketing plan. Other options include your own website or using Online Travel Agencies (OTAs)

Once your tourism business is included on Tourism NI’s consumer website discovernorthernireland.com it will be automatically included on Tourism Ireland’s international consumer website ireland.com within 48 hours. The ireland.com website delivers over 19 million annual web visits from consumers all over the world.

Related content

Grow your sales with the Tourism Exchange

Tourism NI has partnered with TXGB to give businesses better access to online sales channels at lower commission rates, so you can promote your offering cost-effectively and drive more direct bookings.

Find out more

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Collaborating for success

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Managing and protecting your online reputation

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