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Developing tourism cluster groups

Contents

  • Golf Tourism in Northern Ireland
  • Events Industry Support in Northern Ireland
  • Reimagining Events
  • E-commerce for tourism events
  • Content marketing for tourism events
  • Sponsorship for tourism events
  • Video marketing for tourism events
  • Defining, diversifying & expanding your business product offering
  • Culture & Heritage Experience Development
  • Achieving 52-week revenue generation across seasons
  • Building a destination through collaboration
  • Getting your business listed on Discovernorthernireland.com
  • Gathering Feedback
  • Creating video content for your tourism business
  • Top tips: setting key performance indicators
  • Developing tourism cluster groups
  • How to use Instagram for your tourism business
  • Which Facebook features can your tourism business avail of?

Contents

  • Golf Tourism in Northern Ireland
  • Events Industry Support in Northern Ireland
  • Reimagining Events
  • E-commerce for tourism events
  • Content marketing for tourism events
  • Sponsorship for tourism events
  • Video marketing for tourism events
  • Defining, diversifying & expanding your business product offering
  • Culture & Heritage Experience Development
  • Achieving 52-week revenue generation across seasons
  • Building a destination through collaboration
  • Getting your business listed on Discovernorthernireland.com
  • Gathering Feedback
  • Creating video content for your tourism business
  • Top tips: setting key performance indicators
  • Developing tourism cluster groups
  • How to use Instagram for your tourism business
  • Which Facebook features can your tourism business avail of?

Developing tourism cluster groups

The importance of tourism businesses working in collaboration groups has been demonstrated by the outputs from a pilot TourismNI cluster programme.

Collaboration as a way of working is not a new concept for tourism businesses in Northern Ireland. A spirit of collaboration has been emerging over the last number of years to jointly create visitor experiences that are accessible, bookable and compelling.

The recent COVID-19 pandemic and the strong alignment of tourism businesses behind the new experience brand, ‘Northern Ireland –Embrace a Giant Spirit’, has furthered interest in collaborative partnerships, and accelerated participation in forums and networks across Northern Ireland.

Over the last number of years Tourism Northern Ireland has been working with a range of partners including local authorities to further collaborative working  across the sector including in the form of  formal ‘cluster’ groups (collaborative networks). This has cumulated in many requests for guidance in setting these up and supporting them.

We therefore thought it would be timely to capture some of the feedback and lessons learned from across the various fora and experiences to date.  This guide is primarily aimed at those businesses who want to start an ‘experience’ cluster group to jointly create marketable visitor experiences,  but other groups should find it equally useful as the principles remain the same. This guide is divided into five steps. It will offer advice on gathering the right people who can work together through to developing an action plan with the right foundations in place. Each of the five practical steps will cover lessons learned in practice across a number of clusters.

Tourism Cluster steps .png

Guidelines to developing tourism cluster groups

PDF

Developing Tourism Cluster Groups

Please download to access our guidelines to devloping tourism Cluster groups

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