Golf Sales & Marketing Opportunities

Tourism Northern Ireland’s Golf Marketing team creates engaging trade platforms for Northern Ireland golf tourism businesses to meet and do business with Golf Tour Operators internationally.

Golf Ball on a tee at Royal County Down Golf Course

In 2019 the team exhibited at consumer shows attended by over 400,000 consumers and had over 1,000 trade appointments. Since mid-2020, we have delivered six virtual golf events for the wider golf tourism industry and have the following upcoming events for 21-22. The registration for the events below has not opened however please keep up to date on industry news & events, including golf events by signing up here.

Golf Trade Shows provide a valuable platform to promote your business to tour operators who programme golf trips to Northern Ireland. We are delighted that trade and consumer shows are safely returning to in person events. Where necessary the golf marketing team will continue to provide virtual platforms also.

PGA Merchandise Show, January 2023
Date: 24-27 Jan 2023

Upcoming golf trade events 2023/2024

  • Asian Golf Tourism Convention, Japan, 13-16 March 23
  • IAGTO North American Convention (NAC) Florida, 20-22 June 2023
  • IAGTO Golf Ireland convention, Northern Ireland 5-6 October 2023
  • Irish Golf Tour Operator Association (IGTOA) Conference, Northern Ireland, 8-9 October 2023
  • International Golf Travel Market (IGTM) Lisbon, 17-19 October 2023
  • PGA Merchandise Show, Orlando, January 2024


Professional Tournaments 2023

  • ISPS Handa World Invitational Presented by Modest! Golf Management, Galgorm Golf Club August 2023
  • NI Masters ,Clandeboye Golf Club, June 2023
  • NI Open Clutch Tour Elevated Tournament, June, Galgorm Golf Club
  • Horizon Irish Open 2023 - DP World Tour, The K Club, September 2023

Amateur Tournaments (some events tbc)

  • Three Towers Tournament, April 2023
  • Causeway Coast Tournament, June 2023
  • County Down Golf Classic, October 2023
  • Great North Links Challenge, October 2023

Provisional Ryder Cup Consumer Stands 2023 - Industry places will be confirmed as and when we have them.

  • Dutch Open, The Netherlands, May 25-28
  • Porsche European Open, Germany, June 01-04
  • Volvo Car Scandinavian Mix, Nordics, June 08-11
  • BMW international Open, Germany, June 22-25
  • BMW PGA Championship (stand part of Irish Open deal), Great Britain, September 14-17
  • Cazoo Open de France, France, September 21-24
  • DP World Tour Championship, UAE, November 16-19

There may be additional consumer shows which we will recruit for directly as and when we have more details.

In addition to this our Discovernorthernireland website is an opportunity for you to submit any stay and play offers and upcoming tournaments you would like to promote. Please email golf@tourismni.com with the details.