Tourism NI Marketing Campaign

The Spring 2023 campaign will launch in NI and ROI 30th January and runs until 31st March. The activity will run in both NI and ROI across TV, VOD, Outdoor, Radio, Press, Press Supplement, Display, Social and PR.

Tourist couple enjoying Shipwrecks of the North Coast Experience

Spring Marketing Campaign

The campaign will have a strong focus on demonstrating the value for money available in Northern Ireland this spring. It showcases a broad range of attractions and experiences as well as inspiration on where to stay.

The campaign is focused on Aspiring Families and Natural Quality Seekers in NI and Open-Minded Explorers and Active Maximisers in ROI as well as Social Instagrammers (only for digital) in both regions. These segments have been identified though research as those with the highest propensity to take a short break over the spring period.

The campaign builds knowledge of what Northern Ireland has to offer and delivers clear and compelling reasons to visit for the priority segments. The campaign is designed to support the industry by driving short breaks and inspire our segments to see, do and spend more on a spring short break in Northern Ireland. The campaign includes bespoke creative messaging for mid-term, encouraging families to consider a short break in Northern Ireland.

Overview:

How to get involved:

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