Developing your cultural heritage experience for tourism
The importance of cultural heritage in the tourism experiences we offer our visitors, cannot be under-estimated. It is the reason that investors are drawn to key projects in remote areas and why visitors are seeking the experiences that will connect them to a sense of place and belonging.
Through our landscape, people and stories, our unique and ancient past connects visitors to the culture and heritage of Northern Ireland.
Tourism is a business, and it is fast moving, trend driven. What motivates visitors today, may not always be the same thing.
To reap the many benefits that tourism can offer the sector, you have to truly understand what motivates and drives visitors, rather than just hope that they will like what you are offering.
From a visitor’s perspective, the facts and stories that you tell, regardless of how historically sound, unique and authentic they are, need to be stitched into the context of their experience and their visit, not the other way around.
This toolkit has been developed to help you attract new audiences, and to be more collaborative and consistent in how you tell the stories and showcase the collections. The opportunity is there to collectively tell a bigger story that links the past to the present, enhancing the strong, innovative and confident Northern Ireland that it is today.