Contents
- Events Industry Support in Northern Ireland
- Golf Tourism in Northern Ireland
- Reimagining Events
- E-commerce for tourism events
- Content marketing for tourism events
- Sponsorship for tourism events
- Video marketing for tourism events
- Defining, diversifying & expanding your business product offering
- Culture & Heritage Experience Development
- Achieving 52-week revenue generation across seasons
- Building a destination through collaboration
- Getting your business listed on Discover Northern Ireland
- Gathering Feedback
- Creating video content for your tourism business
- Top tips: setting key performance indicators
- Developing tourism cluster groups
- How to use Instagram for your tourism business
- Which Facebook features can your tourism business avail of?
Contents
- Events Industry Support in Northern Ireland
- Golf Tourism in Northern Ireland
- Reimagining Events
- E-commerce for tourism events
- Content marketing for tourism events
- Sponsorship for tourism events
- Video marketing for tourism events
- Defining, diversifying & expanding your business product offering
- Culture & Heritage Experience Development
- Achieving 52-week revenue generation across seasons
- Building a destination through collaboration
- Getting your business listed on Discover Northern Ireland
- Gathering Feedback
- Creating video content for your tourism business
- Top tips: setting key performance indicators
- Developing tourism cluster groups
- How to use Instagram for your tourism business
- Which Facebook features can your tourism business avail of?
Golf Tourism in Northern Ireland
Northern Ireland is experiencing unprecedented success and status as a golf destination through the triumphs of its champion golfers, its world ranking golf courses and hosting of outstanding events, including The 148th Open held at Royal Portrush Golf Club in 2019. And most recently the 2020 Dubai Duty Free Irish Open at Galgorm Spa & Golf Resort.
Working with international tour operator led organisations, hosting media familiarisation trips, facilitating workshops and attending golf promotions, Tourism NI is promoting the NI golf product to a global market.
Tourism NI also have a role in product development, working with golf clubs and associated golf bodies and agencies to ensure the golfing visitor has a quality visitor experience throughout their trip.
Find out more about our clubs and course at discovernorthernireland.com/golf
Golf Quality Assurance Scheme
Tourism NI, in partnership with the International Association of Golf Tour Operators (IAGTO), has launched a Golf Quality Assurance Scheme which is designed to certify golf courses in meeting and exceeding customer expectations.
The certification programme is open to all golf courses and includes an online Golf Tourism Audit, and an IAGTO site inspection. Any golf course that does not achieve certification is provided with a step-by-step roadmap to achieving certification status. For more information please email golf@tourismni.com.
Northern Ireland Golf Tourism Monitor
The Tourism Strategy for Northern Ireland highlighted the opportunity for growing golf tourism nationally and internationally to position Northern Ireland as a premier golf destination.
The heightened interest and publicity from the successes of Northern Ireland’s three Champion golfers as well as the hosting of world class events has elevated the destination on the global golf map.
It is vital that this growing demand is converted into an accurate evaluation of current golf business to Northern Ireland. The Northern Ireland Golf Monitor provides robust data and trend to help formulate and shape future growth of the Northern Ireland golf product.