8 Apr 2021

Reimagining Events – Sponsorship

The events industry and supply chain has been identified as one of the key sectors affected by this pandemic. In response to this ongoing crisis, Tourism NI has developed a suite of events-specific webinars to support the industry during this survival phase and ongoing towards recovery. Led by events professionals, this webinar series aims to help events prepare for reopening when restrictions allow, increasing skills, developing and diversifying the offer, reaching new audiences and generating new income streams, to support future long-term sustainability.

The series delivered informative and constructive advice covering a range of critical areas for events. This webinar series was aimed at anyone working across the festivals and events industry.

Delivered by Mari O’Leary, Managing Director, OLPR. In this session challenges of sponsorship in a pandemic were addressed head on. It looked at sponsorship from both the event and sponsor perspective, and work through the different stages from pitching through negotiation, to debrief and renewal.

All webinars were facilitated by Lesley Maltman, Owner and Director, The Eventor. Lesley has over 25 years’ experience delivering projects across the events spectrum, including large-scale outdoor music, cultural, arts, food and sporting festivals, conferences, exhibitions and incentive programmes.

If you missed this session, or wish to watch it again, you can view a recording of the webinar below.