Consumer Sentiment Analysis

Tourism NI’s Consumer Sentiment Analysis gives in depth analysis on consumer confidence, propensity to travel and consumer concerns.

At this time of uncertainty in the tourism and hospitality sector, access an in depth analysis on consumer confidence, propensity to travel and consumer concerns to help you make business decisions moving forward.

In the most recent edition:

  • Optimism continues to gradually improve, with findings indicating NI staycations likely to return mid-summer.   However, evidence of pent up demand for holidays abroad points to strong competition that is likely to grow in the coming months.
  • Escapism and the desire to reduce stress levels are what people are looking forward to most from their future break – as long as they can do it safely
  • Consumer expectations confirm that alongside safety and cost factors, flexible booking with a cancellation option will be key to encouraging bookings.