Visitor Attitude Surveys

Understanding the needs and attitudes of visitors to Northern Ireland can play a vital role in helping to create an exceptional visitor experience.

Visitors arriving from Belfast International Airport

Insights into visitor attitudes also helps us to better position Northern Ireland to compete in a global marketplace.

Tourism NI commissioned the following Visitor Attitude Surveys to gain an insight into leisure visitors’ overall Northern Ireland experience, as well as their attitude towards each stage of their visitor journey (from trip planning to eating out, accommodation used and attractions visited).

The following reports also provide insights into how tourism businesses can improve their offering based on the needs of our visitors.

2018 Visitor Attitude Survey - NI Fact Card