The latest annual Visitor Attraction Statistics, published by the Northern Ireland Statistics and Research Agency (NISRA) on 22 October 2020, give an overview of the performance of the Visitor Attraction market in Northern Ireland in 2019.
During 2019 an estimated 13.0 million visits were made to 135 participating attractions, with a reported 31% of visits made by visitors who lived outside of Northern Ireland.
Country parks /parks /forests attracted the largest proportion of visitors (39%). Visitor/heritage centres attracted the second highest proportion of visitors during 2019 (16%).
The top three responding attractions (excluding parks & gardens) during 2019 were Giant’s Causeway, Titanic Belfast and Dundonald Ice Bowl.
(Note: response rates were much lower than in previous years possibly due to Covid-19)