Tourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to visitors within Northern Ireland and from the Republic of Ireland.
With Breakfast Month of January well and truly under Year of Food and Drink’s belt, food producers and hospitality providers have been using the month of February to declare their Love for Local, placing local produce and artisan excellence at the heart of the visitor experience. And what more traditional way can there be of proving your devotion than taking the name of the one you love – or at least incorporating its colloquialisms - into your own title? Such is the loyalty to ‘local’ of the Fed and Watered restaurant, based in the departure lounge at Belfast International Airport.
As part of the Year of Food and Drink 2016 plans, Tourism NI gathered hundreds of people in the Courtyard of Belfast Met Titanic Quarter today (Shrove Tuesday) to attempt to break a Guinness World Record for the most people flipping a pancake. The current record for the most people flipping a pancake for a duration of thirty seconds in one place, without dropping it, currently stands at 890, but Tourism NI together with Belfast Met Titanic Quarter, Asda and Irwin’s Bakery, hopes to have smashed it by getting 1000 flippers.
Northern Ireland’s unique food and drink heritage was showcased last week as five chefs from top Dubai hotels took part in a ‘larder challenge’ with Northern Ireland chefs at Belfast MET Culinary College. Enterprise, Trade and Investment Minister Jonathan Bell joined the chefs at the Year of Food & Drink Tasting Buffet organised by Invest Northern Ireland as part of a programme to showcase the pure, natural, quality of our produce.
Enterprise, Trade and Investment Minister, Jonathan Bell, has welcomed the announcement over 100 tour operators are due to visit Northern Ireland.
Speaking after a meeting with representatives of the European Federation of Chinese Tourism the Minister said: “The pace of the growth of tourism in China is staggering. In 2015, Chinese outbound tourists will reach 100 million, growing ten-fold since the turn of the millennium. While the traditional visitor markets are still key there is significant potential for us to attract many more Chinese visitors to Northern Ireland."
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Tourism Northern Ireland
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
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