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Achieving 52-week revenue generation across seasons

Summary Check List

Contents

  • Achieving 52-week revenue generation across seasons
  • Communications
  • Stimulating Demand through Collaboration
  • Strategic Targeting
  • Markets
  • Sales, Channels and Customer Segments
  • Seasonal Offers
  • Summary Check List

Contents

  • Achieving 52-week revenue generation across seasons
  • Communications
  • Stimulating Demand through Collaboration
  • Strategic Targeting
  • Markets
  • Sales, Channels and Customer Segments
  • Seasonal Offers
  • Summary Check List

Achieving 52-week revenue generation across seasons

Summary Check List

  • Use positive, insightful communications that inspire customers to book year-round knowing that with the right input, your business will achieve the desired outcome of paying customers. 
  • Collaborate with local communities and partners to ensure customers have compelling reasons to visit even during periods of low demand 
  • Encourage referral business by working closely with local business partners 
  • Learn the rules of engagement for diverse online and offline sales channels so that your business can blend these to achieve year-round opportunities. 
  • Use Market insights for domestic and global customers to drive year-round demand.
  • Take control of your business data. Use it to effectively engage with your loyal customers and drive year-round demand.
  • Know how to balance the strategic tools of revenue/demand management, sales and marketing to drive demand during low, medium and high seasons.
  • Know when to compromise so that your business can thrive, survive and generate year-round demand through low, medium and high seasons for the future. 

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