TXGB Case Study
Hear from Tracey Jeffrey, owner of Tracey's Farmhouse Kitchen about how she is using TXGB to grow her business and reach a wider audience.
Bringing visitors back, rebuilding our offering and driving sales for Northern Ireland’s tourism businesses has never been more important. Tourism NI has partnered with TXGB to give businesses better access to online sales channels, so you can promote your offering cost-effectively and drive more direct bookings.
Our partnership means you can work with us to move visitors from “look” to “book” on destination websites like discovernorthernireland.com, to drive sales and be part of our marketing activity for Northern Ireland.
The Tourism Exchange, or TXGB, is a platform designed to help you access new routes to market and reduce commission costs. It does this by connecting tourism businesses with a range of local and international distributors.
Joining the Tourism Exchange is free and simple as the exchange connects to your existing booking technology. Don’t worry if you don’t yet have an online booking system, you can use TXGB’s free inventory loading tool to start selling online.
The platform works on a pay as you go model – no bookings, no fees. A Booking Fee of 2.5% + VAT is payable to TXGB for bookings made through the platform.
Once signed-up, you get access to a range of distributors via the TXGB dashboard. Each distributor will have their own commission rates and you can choose to connect to as many or as few distributors as you like.
The Discover NI website, with over 3 million visitors a year, is connected to TXGB as a distributor and charges zero commission. This means if you’re listed on the Discover NI site you can make your product listing bookable by joining TXGB.
The only cost for bookings on Discover NI is the 2.5% TXGB fee plus a small Stripe fee for processing of the payment. What’s more, receive payment direct from the visitor at the time of booking.
You, as a tourism business, can choose from a selection of domestic and international distribution channels, all in one place. These range from niche operators to OTA’s - and of course, destination sites like discovernorthernireland.com. You can even make your own website bookable, if it isn’t already.
Further information can be found at txgb.co.uk
TXGB has been operating in England since 2019.