v. Post-Holiday Sales
Tourism businesses can even upsell to guests when they are departing or checking out and after they have left the premises. For example, a tourism business could
- invite the customer to join the business loyalty program
- offer a discount, meal or other added-value experience for their next visit or stay
After the customer has checked out, the tourism business can issue an email firstly thanking them for their visit and secondly reiterating post stay offers. In subsequent communications, the tourism business can highlight new and exciting things to do or special seasonal events that can present the customer with compelling reasons to repeat book.
Enticing departed customers with recommendations and special offers helps strengthen guest relationships and provides the tourism business with the opportunity to sell future primary and upsell products to existing customers.
Technology can help with recording customer data including purchasing history, interests and preferences. Targeted communications that match customer’s interests can be particularly effective. For example, a past guest who has expressed an interest in wellbeing through their purchasing habits, can be targeted for future wellbeing experiences and events.
Post-holiday, the customer can become a winning sales person for the tourism business in their own right by spreading positive word of mouth offline and online. In so doing, the customer begins a new wave of the sales cycle by igniting awareness through their own circle of family and friends.
Tip - Enticing customers to return with recommendations and special offers helps strengthen guest relationships and provides the tourism business with the opportunity to sell future primary and upsell products to customers it has already succeeded in converting.