Sales Channels and Pricing for Tourism Businesses

In today’s dynamic global market, it is crucial to stay informed of the key digital platforms to highlight and promote your business and fully engage customers.

Part of a wider series of digital marketing online webinars for Causeway Coast and Glens tourism businesses. Deirdre Fitzpatrick will explore how to use multiple sales channels and adopt an effective strategy for profit with tourism businesses. This session promises to answer these questions and answers in relation to sales channels and pricing:

• What are the different online sales distribution channels for tourism businesses?
• Selecting the most effective and efficient sales channels to maximise profit
• Direct versus indirect sales channels - the benefits and disadvantages
• Adopting an effective pricing policy for your business
• Managing your selling costs, revenue and yield through online sales channels