27 May 2021

Strategic Pricing - Webinar 2

Tourism NI were delighted to announce a new series of Strategic Pricing webinars as part of the ongoing NI Tourism Enterprise Development (TED) Programme.

We worked closely with Tony Haren, owner and director of Admor Business Solutions, to create two bespoke sessions on this important topic.

This second webinar aimed to build on the learnings from ‘Strategic Pricing Webinar 1’ by showing how to apply your pricing policies and decisions to help you to grow your business strategically. 

The session was designed for small and medium sized business owners in the NI Tourism and Hospitality sector who want to adopt a more informed approach to pricing and develop longer term strategies to grow their business. 

You learned the importance of using your pricing structures in a way that is tailored to your business not just in the short-term but also in the long-term. You were also be given the tools to develop your own growth plan using practical and easy to follow templates.

The webinar was interactive with the opportunity to ask questions relevant to your business.

Who attended?

These webinars were for owners of small and medium sized businesses in the NI Tourism and Hospitality sector – sole traders, partnerships, limited companies no matter what your structure or your sector.

The webinars were particularly for Tourism and Hospitality businesses who are preparing to fully re-open and who want guidance and support on pricing your goods and services more effectively. There was a focus on how to set and manage your prices not just for the next few weeks and months but also more long term and strategically.

The sessions were aimed at business owners who want to learn how to use more informed pricing to help you manage and then grow your business over the next 2-3 years.

What was learned?

This session aimed to build on the learnings from the previous Strategic Pricing webinar, showing you how to develop a growth strategy and plan based on your pricing decisions. The webinar covered:

• How to use your pricing to plan for business growth.
• How to forecast your income and costs in an uncertain environment.
• How to develop your own pricing strategy.
• How to develop a growth plan for your business.
• How to track and manage your growth plan.

About our expert speaker

Tony Haren is owner/director of Admor Business Solutions, which he founded in 2004. 

He is a qualified Chartered Management Accountant (ACMA) and Member in Practice with over 35 years’ experience in banking/finance and business advice and is a certified ProAdvisor for QuickBooks.

Tony is a Business Finance Mentor with Tourism NI, a Premium Business Adviser with Enterprise NI and is registered as a Finance Mentor for micro and small businesses with 8 Local Council business support programmes.  He is also a Senior Credit Reviewer with Credit Review Ireland, where his role is to independently review appeals by business owners whose bank loans have been declined.

Tony specialises in providing financial advice and virtual training to business owners and directors from start-up through to growth.  He supports business owners in key financial areas such as bookkeeping; financial management; funding; pricing for profit; cash flow management and strategic planning/forecasting. 

Webinar Resources

We will also be supplying the following useful support materials to all participants after this session, produced by our expert speaker Tony Haren:                            

• Forecasting template
• Growth Planning template
• Pricing Strategy template

If you missed this session, or wish to watch it again, you can view a recording of the webinar below.