TNI’s Industry Barometer Survey

Tourism NI commissioned a survey with NI’s tourism industry to monitor business performance over the 2021 summer period, including the outlook for the remainder of the year, and recovery expectations for 2022 and beyond.

International Flags outside Ardglass Golf Club

Fieldwork took place between 30th September and 9th November 2021, with responses received from 369 tourism businesses.

Overall, the industry has had a challenging summer period (June-September 2021) with some sectors showing quicker signs of recovery, while others have been more impacted by international travel and other restrictions, as well as changes in consumer behaviour related to the pandemic.

Growth in NI domestic and ROI market performance benefitted many businesses during the summer but not all, with large variations by sector. Accommodation businesses, in particular hotels, were much more likely to have reported growth from these key markets.

Industry continues to face a wide range of additional challenges. Energy and overhead costs, supply chain issues and staff recruitment/retention were among the key issues identified by respondents as having a negative impact on their business. More than half of participants successfully applied for the ‘We’re Good to Go’ (WGTG) Scheme, with the majority finding it helpful to their business.

Marketing came out top when businesses were asked to prioritise one type of support (outside of financial) that would be beneficial over the coming year.

Overall, whilst uncertainty remains around when tourism businesses feel they will recover financially from the pandemic, the majority of responding businesses anticipate the sector will recover by early 2023.

Previous Tourism Industry Barometer Reports

To view previous Tourism Industry Barometer Reports, please click here.