MyTourism: Get Open Ready
The Get Open Ready course is designed to help businesses across Northern Ireland understand and maximise the economic opportunities presented by The Open.
Get started on your E-Learning journey at MyTourismNI
The 153rd Open
Royal Portrush staged The 153rd Open in 2025 providing another outstanding showcase for golf in Northern Ireland.
The prestigious championship returned to Royal Portrush from 13th-20th July 2025, with 278,000 golf fans descending on the North Coast over the week of the Championship.
Images from Royal Portrush were beamed around the world to around 100 million viewers in over 190 counties with Northern Ireland’s world class golf and tourism offering taking centre stage.
It is estimated that the economic and media benefit from hosting the major will exceed £213 million.
Are you Ready For The Open Toolkit
Getting your business ready for The 153rd Open:
Previous Webinars
If you missed our webinars ahead of The 153rd Open you can view again here.
E-Learning
In addition to the toolkit updates and assets available, our 'Get Open Ready' course on MyTourismNI, our E-Learning platform helped businesses prepare. Not only was is designed to help will businesses prepare for The Open but enhance understanding about visitor demographics and golf tourism trends to help attract visitors in the golf market beyond this year.
Accommodation
Are you considering offering accommodation or want to find out more.
Golfers Welcome Scheme Case Study - Blackrock House, Portrush
Blackrock House is a 5* Bed & Breakfast located in the seaside resort town of Portrush and just over 1 mile away from Royal Portrush Golf Club. Proprietor, Nicola Neill, talks about how she caters for the golf market and attained Tourism NI’s ‘Golfers Welcome’ accreditation.
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Once you have created your account you will also be able to access our E-Learning platform, manage your discovernorthernireland.com listing and see content more relevant to your business sector.
Legacy video - 2019
The sell-out event in 2019, saw 237,750 golf fans in attendance, set a record for a championship staged outside St Andrews at the time. The return of The Open to Northern Ireland is already highly anticipated. Check out our highlights video from The 148th Open.
Marketing Assets
Tourist Information