Understanding business to business opportunities
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Understanding business to business opportunities
Tourism Northern Ireland with the support of its key partners seeks to promote the destination as one of choice for international conferences, meetings and incentive programmes.
Business Tourism
Business Tourism is lucrative, the average delegate spend is three times that of the leisure visitor and has a high propensity for shoulder season business and regional dispersal.
Our Business Tourism brand proposition demonstrates what we offer this segment and encourages them to meet in Northern Ireland;
- An easy accessible destination – compact, walkable cities
- Memorable experiences
- Stunning landscapes and scenery
- Locals with plenty of stories to tell.
Business Tourism Platforms
Northern Ireland tourism businesses who are aligned with this sector have the opportunity to participate in the following platforms to reach international MICE buyers -
- International MICE shows under the Meet in Ireland brand
- International and GB based MICE platforms in partnership with Visit Britain
- Product listing on www.meetinireland.com
- Featuring in educational familiarisation trips targeting MICE buyers
- Access to appropriate Business Tourism MICE images and videos through our Media Library and YouTube playlist.
International Travel Trade
The Business Solutions team leads on Tourism Northern Ireland’s Travel Trade activity, delivering engaging platforms where Northern Ireland tourism industry can meet with qualified international buyers, with the overall objective being to deliver increased tourism value to the local economy.