Promote your business on Discover

Tourism NI’s consumer website is a platform to local tourism providers to promote their offering.

Northern Ireland is marketed as a tourism destination via Tourism Northern Ireland’s consumer website Discover Northern Ireland (DNI).

The website received over 3.8 million visits* from visitors seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 22 – Dec 22).

If you are a local tourism provider, you can use to promote your experiences, accommodation and events.

If you would like to have your tourism product listed on and you meet the criteria outlined in the Tourism NI Contributor Agreement or if you have an existing product published on the website that you need to update, we need you to register your product/s.

This is a one-off registration, once you have completed the product registration you will be able to update your listing online 24/7 via the Product Manager.

Signing up to the Tourism NI Business Hub

The first step is to Onboard/Sign-up to the Tourism NI Business Hub to create an account and profile.

A step by step video guide is available here Sign up with Tourism NI which will take through the onboarding process.


Creating & Managing Product Listings

This helpful ‘how to video’ will take you through the product listing process step by step.

Sign up now

Take a few minutes to sign up now. Log in every time you visit the site to start seeing tailored information to help support you and your business,  manage your listing on or access our E-Learning platform.

Ready to sign up?