Kick Start Support Programme (Phase 2) 2022/2023

Tourism NI has launched Phase 2 of the Kick Start Programme which aims to provide access, for successful applicants, to expert mentoring across 4 key areas to support a sustainable recovery.

Programme Aim

The Kick Start (Phase 2) Programme is a Business Improvement and Implementation Support Programme which will provide expert independent support directly to eligible businesses.

Tourism businesses are today faced with a myriad of issues such as Covid-19 recovery, spiralling costs, a reduced labour and skills pool and a cost of living crisis. The Kick Start (Phase 2) Programme aims to provide eligible tourism businesses with free access to a range of advisory and mentoring support to inform critical business decisions now, and to ensure longer-term sustainability. This programme targets previously viable but now vulnerable tourism businesses to allow them to access support to best position their business in what is likely to be a very competitive market place over the next 3 years.

The programme comprises of 2 strands of applicants whose route to apply under the programme will vary in expression of interest regard only.

Applicants will identify to which strand they align, prior to completing an expression of interest. The strands are as follows:

  • Strand 1: Route for Applicants in receipt of Kick Start (Phase 1) Letter to Offer.
  • Strand 2: Route for all tourism business operating in Northern Ireland.

The programme is scheduled to run until the end of March 2023.

Programme Objectives

The Kick Start (Phase 2) Programme will support tourism businesses to address the following areas:

  • Financial/Business Model Restructuring
  • Digital Innovation & Productivity
  • Recruitment & Talent Development
  • Sustainability

How can I apply?

This is an online application process – the various stages of the process are set out below


Kick Start Phase 2 Info Session Webinar

We recently delivered an information webinar session to provide an overview of the application process and answer some of your questions about the Kick Start Support Programme Phase 2. A recording of the session is available to view below. 


Kick Start Support Programme (Phase 2) 2022/23 Guidelines

To download the guidelines for the Kick Start Support Programme (Phase 2) click here.


The expression of interest closed on 01/12/2022