Using YouTube for your business

Launched in 2005, it is the second most visited site after Google, with over 60% of all online viewing occurring there only a year after its creation. 

With a wide range of video content available, YouTube is designed to meet all your watching needs. From music to instructional videos, it is filled with content to deliver in any situation. Its popularity and versatility make it an integral part of your marketing strategy. Understanding how to use it and read statistics also becomes important as you can tailor content to please your audience and customers.  

YouTube Statistics 

• Incredibly, YouTube users watch an average of one billion hours of video every day. 
• In 2020, more than 500 hours of video content were uploaded per minute. This works out at 30,000 hours of new content uploaded every hour.  
• With this in mind, the average user spends at least 11:50 minutes on YouTube with about 6.740 page views per day. This would suggest high levels of activity on the site.  
• Mobile devices are people’s main means of communication and 70% of YouTube content is watched on a mobile phone.  
• Though, there has been a steady increase with YouTube being watched on television with over 250 million hours being watched on TV screens in March 2019 - this sees a 39% increase from the year previous.  
• Music videos aren’t the only popular videos on YouTube. How-to videos, vlogs, and product reviews are three of the most watched titles on YouTube.  
• YouTube is growing daily and there are now 2 billion unique YouTube visitors every month.  
• YouTube is the second most preferred platform for videos on TV screens among 18 to 34 year olds. It misses out to Netflix. 

YouTube Demographics  

YouTube is a dynamic and engaging platform that encourages people to watch and absorb visual content in video format. Naturally, this has attracted a young fan base with 81% of internet users aged 15 to 25 using the platform.  

Even if you aren’t a member of Gen Z or a Millennial, YouTube is popular across all age brackets. Between the ages of 26 to 35, 71% of internet users watch content on YouTube. 

36 to 45 year olds account for 67% of avid YouTube fans, the number drops every so slightly for 46 to 55 year olds as they account for 66%. Perhaps the most surprising statistic is that of 56 years plus. This age group counts 58% of its internet users that engage with YouTube.  

While it is incredibly popular in the English speaking world, it has users that speak over 80 different languages with content to match it. YouTube has met this demand by opening local versions of its platform in over a 100 countries. Though, according to Alexa, the United States accounts for 15.2% of site traffic on YouTube. 

As part of the Tourism Enterprise Development (TED) Programme, you can see below previous webinars about YouTube and creating and editing videos.