How Google Analytics can help monitor your website

This is a great way to understand what content your audience find most engaging, the demographics of those visiting the site, how the traffic is directed to your website and what visitors are looking for.

All of these insights and knowledge provides you with the analysis to better target your audience and provide them with using your website effectively and to your benefit, hopefully increasing visitor satisfaction and converting to sales.    

Google Analytics allows you to monitor traffic on your website and find out specific information in regards to how your website is used and the demographics of users.

1. It outlines the most and least popular pages on your site  
2. Where the traffic to your website comes from, such as social media or organic search (results from entering text into a search engine). 
3. Which country your users come from. 
4. Average amount of time users stay on your site and pages they leave – which helps in identifying and correcting inconsistencies on the website. 

Benefits of Google Analytics for your business 

Google Analytics is fundamental when creating a website for your business as it provides access to help you understand exactly who your customer is and specifically target them. It allows you to understand their journey on the site from their first interaction with the brand, to pages that may have caused them to abandon the site (and help you to create a more user friendly experience) until the point of converting the customer, to ‘selling’ your product or experience. Understanding this journey is vital in order to create a successful brand.  

Google Analytics creates reports to enable you to understand which marketing campaigns are most effective along with those that are not performing well. It outlines how traffic is brought to the website, and gives you the opportunity to understand tweaks you need to achieve in order to make it user friendly. This helps you to adapt your online digital strategy and make concise and better informed decisions for your business, hopefully producing brand advocates and an increase in revenue. 

Google Analytics Academy is a free online learning platform with both intermediate and advanced demonstrations and activities that help you to gain insight into how to utilise Google Analytics to the advantage of your business.