Culture & Heritage Insights
This report provides our tourism partners with access to the latest insights, trends and opportunities for Culture and Heritage tourism.
It outlines current international Cultural and Heritage tourism trends and an overview of current activity and emerging opportunities within visitor attractions and visitor experiences. An overview of our domestic and international visitors highlights what visitors are interested in and most likely to engage with from a product and experience perspective.
It outlines a series of opportunities for our tourism industry to consider in the context of developing the Culture and Heritage product across the destination. This includes optimising existing products and exploring opportunities to develop a new portfolio of visitor experiences. A situational analysis has been undertaken to provide additional context for product development. It ensures we maximise our strengths, address key challenges and explore the many development opportunities that exist for Culture and Heritage tourism in Northern Ireland.
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For a broader market context, please visit Tourism Northern Ireland’s Consumer Sentiment Report section which features an in depth analysis on consumer confidence, propensity to travel and consumer concerns.