Digital Marketing Strategy for Tourism

Determine Your Tone of Voice

Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest. It also works as a great informer of how to remain consistent with your content output.

A tone of voice also creates a memorable image of your brand, especially if it is relatable to the viewer.

When determining this, you should ask yourself: ‘Does my business suit a casual or professional tone of voice?’ Usually with B2C businesses, an informal tone is best for building essential relationships. For tourism businesses, a friendly, approachable, trusting tone of voice is key.

To help you decide on your TOV - think about key words/adjectives that relate to these three points:

• Who we are;
• Who we would like to be;
• Who we are not.