Digital Marketing Strategy for Tourism

Use Searchable Keywords

By taking time to conduct keyword research, this can aid your business’s searchability and make you more visible to searchers.

Using keywords on your website and in your content can help you rank in people’s search queries - and provide a solution to their problem - more easily.

Google Analytics is one of the most popular free tools available to help you identify which keywords drive traffic to your site.

Google Trends is a great, easy-to-use tool for researching trending topics and ideas related to your industry and location. You can compare search terms and phrases, or analyse keyword performance over time.

For more in-depth keyword research, Semrush is essentially an SEO software suite but is a paid tool, packed with data to give you a more informed decision on your keyword strategy. With Semrush you can: analyse the competition level for any keyword, review regional and global search volume, discover phrase matches (longer search terms that contain the keyword you queried) and estimate keyword difficulty.

With this information, you can start to rank higher in search engines and become a more trusted source of information for your viewers.