Pins

Pins are bookmarks that people use to save ideas they like to their boards. Users can search them, save the Pins they like or click on one to learn more. As a business, you can create Pins to showcase your products and ideas, and you can link them back to your website.

When you take inspiration from a Pin, you can show people on Pinterest how it went. Add a photo to the Pin, add a comment to tell people how it went, or add helpful tips. This keeps followers updated and engaged, making them more likely to keep up with future content from your business.

You can share Pins with people you think would enjoy them - just click the share icon to send them directly to a friend or group in a message to pass the inspiration around. You can also use messages to chat to your friends. You can see your messages by tapping the bell icon followed by Chats on your mobile device.

What makes a good pin?

• Descriptive copy - Tell people what they’re seeing, and entice them to want to learn more.
• Text overlay - Consider including a headline that reinforces your message.
• Tasteful branding - Include your logo so your brand doesn’t get lost in the RePin shuffle.
• Good storytelling - Once you hook people in, show your brand in action and what you do. That way users can imagine themselves as customers.