Getting your business listed on Discovernorthernireland.com
Contents
- Outdoor Experiences in Tourism
- Why we embrace the outdoors
- Cost Savings and Efficiencies
- Developing tourism cluster groups
- Enhance your Outdoor Offering through Experiential Tourism
- Clusters Case Study
- Visitor Experience Grading Scheme
- Staffing Challenges For Attractions/Leisure/Hospitality – Hints And Tips
- Best Practices for Activity Provider Growth
- Making Every Visit Count - Hints & Tips
- Food & Drink Opportunities for Tourism Attractions
- Growing your Outdoor Place
- Growing your visitor attraction
- Boosting Online Ticket Sales
- Getting your business listed on Discovernorthernireland.com
- Defining, diversifying & expanding your business product offering
- Creating a stable revenue generation model for your business
- Game of Thrones®
- An introduction to SEO
- Getting the most from your photography
- Customer Service vs. Customer Experience
- Top tips: setting key performance indicators
- Making contact with your local Visitor Information Centre (VIC)
- Creating a digital marketing strategy for tourism businesses
- Managing and protecting your online reputation
- Using Google to market your business
- Creating video content for your tourism business
- Using YouTube for marketing your activity or attraction
- Why you should consider using Instagram
- How Google Analytics 4 Help Monitor Your Website
- LinkedIn and your tourism business
- Pinterest for your tourism activity or attraction
- How to use Instagram for your tourism business
- Developing your brand storytelling to engage with customers
- Which Facebook features can your Activity/Attraction business avail of?
- How can tourism businesses use TikTok
- Top things to consider when developing an outdoor experience
- Developing a Sustainable Outdoor Business
- Embracing Outdoor Tourism Framework
Contents
- Outdoor Experiences in Tourism
- Why we embrace the outdoors
- Cost Savings and Efficiencies
- Developing tourism cluster groups
- Enhance your Outdoor Offering through Experiential Tourism
- Clusters Case Study
- Visitor Experience Grading Scheme
- Staffing Challenges For Attractions/Leisure/Hospitality – Hints And Tips
- Best Practices for Activity Provider Growth
- Making Every Visit Count - Hints & Tips
- Food & Drink Opportunities for Tourism Attractions
- Growing your Outdoor Place
- Growing your visitor attraction
- Boosting Online Ticket Sales
- Getting your business listed on Discovernorthernireland.com
- Defining, diversifying & expanding your business product offering
- Creating a stable revenue generation model for your business
- Game of Thrones®
- An introduction to SEO
- Getting the most from your photography
- Customer Service vs. Customer Experience
- Top tips: setting key performance indicators
- Making contact with your local Visitor Information Centre (VIC)
- Creating a digital marketing strategy for tourism businesses
- Managing and protecting your online reputation
- Using Google to market your business
- Creating video content for your tourism business
- Using YouTube for marketing your activity or attraction
- Why you should consider using Instagram
- How Google Analytics 4 Help Monitor Your Website
- LinkedIn and your tourism business
- Pinterest for your tourism activity or attraction
- How to use Instagram for your tourism business
- Developing your brand storytelling to engage with customers
- Which Facebook features can your Activity/Attraction business avail of?
- How can tourism businesses use TikTok
- Top things to consider when developing an outdoor experience
- Developing a Sustainable Outdoor Business
- Embracing Outdoor Tourism Framework
How to create and update your tourism product on discovernorthernireland.com
Local tourism providers can use Tourism NI’s consumer website discovernorthernireland.com to promote their offering.
Northern Ireland is marketed as a tourism destination via Tourism NI’s (TNI) consumer website Discover Northern Ireland (DNI).
The website received over 3.6 million visits* from visitors seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 21 – Dec 21).
Northern Ireland is marketed as a tourism destination via Tourism Northern Ireland’s consumer website discovernorthernireland.com.
The website received over 2.7 million visitors* seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 23 – Dec 23).
If you are a local tourism provider, you can use discovernorthernireland.com to promote your experiences, accommodation and events.
Being listed on discovernorthernireland.com gives you the opportunity to feed out to Tourism Ireland’s website ireland.com which is aimed exclusively at the overseas market as well as many of the local council tourism websites. This increases your exposure and opportunities for business.
All of Tourism NI’s marketing and PR campaigns targeted across the island of Ireland promote discovernorthernireland.com. It is a free opportunity too good to miss!
Creating & Managing Product Listings
If you would like to have your tourism product listed on discovernorthernireland.com and you meet the criteria outlined in the Tourism NI Contributor Agreement or if you have an existing product published on the website that you need to update follow the 3 easy steps outlined in the discovernorthenireland.com Listings Process guide
Discover Northern Ireland Listing Process
Whilst discovernorthernireland.com is a highly reputable and popular visitor site, we recommend you do no solely rely on it to drive business. Use this site to assist with your overall marketing plan. Other options include your own website or using Online Travel Agencies (OTAs)
Once your tourism business is included on Tourism NI’s consumer website discovernorthernireland.com it will be automatically included on Tourism Ireland’s international consumer website ireland.com within 48 hours. The ireland.com website delivers over 19 million annual web visits from consumers all over the world.