Tourism NI Annual Review
The Tourism NI Annual Review, celebrates the achievements of another outstanding year for tourism in Northern Ireland.
Performance Report 2022/2023
Northern Ireland’s tourism industry ended the 2022/2023 financial year on a positive note with industry performance indicators suggesting that recovery was well underway with some sectors of the industry performing exceptionally well. Tourism NI is pleased to have played an integral role in the industry’s recovery through its marketing and promotional campaigns, B2B support to local experience and accommodation providers and its financial and advisory support to a wide range of local tourism businesses.
Royal Portrush Golf Course, County Antrim
We have used our multi-award-winning 'Embrace a Giant Spirit' brand to both promote Northern Ireland’s breathtaking landscape, heritage and culture whilst simultaneously supporting tourism providers to develop authentic experiences which meet the needs of customers and attracts visitors from both local and overseas markets.
In August 2022 the Department for the Economy and Tourism NI announced an £11.5m funding package to support the ongoing recovery of the tourism sector and tackle the new challenges created by the increasing cost of doing business.
The funding was focused on supporting the development of new visitor experiences, enhancing the resilience of tourism businesses, and securing additional revenue from both the domestic and Republic of Ireland markets.