Contents
Innovation Framework
Getting started and understanding the innovation framework.

Framework Breakdown
Jacqueline McCann, Innovation Specialist, from Roll Innovation gives an insight into the Innovation Tourism Framework by breaking down the Innovation Tourism Framework in this video.
Tourism Vision & Action Plan - 10 Year Plan
Over the next decade, the Tourism Vision: 10 Year Plan will be at the heart of everything we do, in line with the Department’s Economic Vision to generate more good jobs while putting us on the path to delivering our net zero goals; putting an emphasis on raising productivity; and expanding access to education and career opportunities by ensuring that our skills system provides people with the tools and know-how needed by current and future employers.
Tourism Vision & Action Plan - 10 Year Plan
Innovate Tourism Top Tips:
Jacqueline McCann, Innovation Specialist, from Roll Innovation shares her 3 top tips for tourism businesses on their innovation journey.
- Putting the user at the centre of your innovation
- Prototype your business idea
- Innovating can elevate visitor experience and help you stand out from the competition