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Business Guidance
Arts, Culture & Heritage
Tourism NI are committed to supporting local tourism businesses which enable visitors to experience culture and heritage in Northern Ireland.
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Appealing to tourists will bring higher-paying customers, sustainable growth & increased reputation to your arts, culture or heritage business.
We are looking for arts, culture and heritage businesses who can develop tourism experiences that are environmentally, socially, and economically sustainable.
Embrace a Giant Spirit is NI’s tourism brand. It highlights the spirit & character of NI. When tested in key markets it increased likelihood to visit NI by 30%
Explore practical tools and insights to integrate arts, culture and heritage into your tourism offering. Enhance visitor experiences, promote local identity and create memorable attractions that drive visitor interest and business growth.
We are looking for our talented makers, writers and artists to work with these stories, to make them sharp and resonant so they touch people the world over.
Stories are an important way to connect with the heritage of a place or its people. Use the arts to convey meaning & breathe fresh life into old stories
Northern Ireland’s tourism industry wants to work with cultural businesses who are passionate about visitors and have a strong consumer focus.
Not all visitors to Northern Ireland are fluent in English & may need additional help to fully participate in arts, culture & heritage experiences.
Learning from other experiences can help identify key trends & local shifts quickly. Collaboration & networking are essential & it's best when pulled together
Discover key culture and heritage tourism insights, visitor trends and market intelligence to help create engaging experiences, attract more visitors and grow your tourism business.
Do you have great content to share with us or a story worth telling? You’ve come to the right place. We are calling on industry to share their brilliant content with us all year round.
The Business Support Programme has been developed to help support you, by giving you access to the training and resources your business needs.
Luxury travel is evolving and Northern Ireland is perfectly placed to meet this growing demand.