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Business Guidance

Getting Involved

Contents

Contents

Getting Involved

Tourism Northern Ireland's Business Solutions Team connects local industry with global luxury buyers, developing relationships that grow revenue and reputation.

We Support You Through:

B2B connections:

Including Meet the Buyer and the Overseas Engagement Programme

View Trade Calendar

E-learning:

Build your luxury knowledge and hosting skills with our E-learning platform, MyTourismNI.

View Courses

Marketing assets: 

Access professional images, videos, and content to promote your brand.

View Content Pool

Mentoring & workshops:

Including experience development and sales training. 

View upcoming events

 

Your Path to the Luxury Market

1. Know Your Market

Understand who your buyers are and what they value- exclusivity, local connection, discretion, sustainability

2. Meet Their Expectations

Offer tailored itineraries, bespoke activities, personalised recommendations and services which reflect individual preferences. Prioritise authenticity. 

3. Elevate your Online Brand Presence

Combine polished professionalism with visually rich storytelling across your webite, social media and LinkedIn.

4. Collaboratation is Key

Work with other premium and luxury providers to create joined-up experiences that showcase the destination first.

5. Get Involved

Attend our B2B and international events.

6. Tailor you Follow Up

Build long-term relationships with thoughful, personalised follow up and timely, consistent communication. Stay ahead of emerging trends, review and evolve.

7. Leverage the brand

Our tourism brand is flexible and any individual, experience or business can adopt the values of our visitor pledge to deliver what our visitors want. To find out more, visit Northern Ireland's Embrace a Giant Spirit Brand.

Find out more