Northern Ireland's Content Pool

The Content Pool is an online library of accessible marketing assets available for you to positively promote Northern Ireland.  

Giant's Causeway

What is the Content Pool? 

This is a tri-agency collaboration between Tourism Northern Ireland, Fáilte Ireland, and Tourism Ireland, inspiring all registered users to avail of a wide range of top-quality digital marketing assets. 

Do I need to register? 

You will be required to register for the Content Pool. Once registered, you can immediately log onto the Public Media Portal to access and use the assets.

To register please visit Northern Ireland’s Content Pool.  

How to use the Content Pool


Media Management Award 2022

Tourism Northern Ireland's joint Digital Asset Management collaborative project with partners Tourism Ireland and Fáilte Ireland, has been recently awarded Winners of the 'Fotoware Media Asset Management Award 2022'. This is an honour to become industry recognised as leaders in Innovation, Collaboration and Responsibility in how digital assets are managed and promoted through our Content Pool.

Contacting us  

For any queries regarding the new Content Pool please use our Contact Form