Catherinelauram's Co Tyrone Trip
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The Giant Spirit Creators
We have launched an exciting new influencer approach called the Giant Spirit Creators. This group brings together a curated selection of content creators who will be capturing and sharing their Giant Adventures across Northern Ireland, showcasing unique experiences, destinations, and hospitality offerings through engaging social content.
As we prepare to brief our creators on upcoming opportunities, we are inviting industry partners to collaborate in this pilot activity by offering complimentary access, stays, or experiences that may be featured as part of this campaign.
What we're offering:
- Exposure through high-quality, story-driven content created by carefully selected influencers
- The opportunity to license selected content for use in wider campaign activity (subject to agreement and purchase)
Creator deliverables:
- Influencers who take up an experience will be required to produce at least one social media reel highlighting their visit
- Additional content (imagery/video) may also be captured
Important considerations:
- Inclusion in the creator opportunity call-out is not guaranteed, as selections will depend on the nature and fit of each offering
- Likewise, not all experiences will be selected or taken up by influencers
- Content captured during experiences may be considered for extended campaign use, but usage is not guaranteed and will depend on suitability and overall campaign needs
This is a flexible and collaborative opportunity designed to showcase the very best of Northern Ireland through fresh, creative perspectives.
If you would like to be considered for inclusion, please email Harry Matthews (h.matthews@tourismni.com) with details of what you'd be willing to offer, along with any key information we should share with creators.
We'd be delighted to explore how we can work together to bring your experience to life through Giant Spirit Creators.
