Is Your Business Open to Everyone?

An accessible business is one that welcomes and supports all customers, including the approximately 400,000 people in Northern Ireland living with a disability.

All businesses have a legal responsibility to take reasonable steps to ensure disabled people can access their services. However, improving accessibility is not just about meeting legal requirements. It also makes good business sense.

Why Accessibility Matters

Creating a more accessible visitor experience benefits both your customers and your business. Small improvements can make a significant difference, helping more people enjoy and engage with what you offer while opening your doors to a wider audience.

Making your business more accessible can:

  • Increase your potential customer base by welcoming people of all ages and abilities.
  • Encourage customer loyalty, as disabled visitors often return and recommend businesses to family and friends.
  • Help future-proof your business as demand for accessible products, services and experiences continues to grow.
  • Enhance your reputation as an inclusive and welcoming destination.

Accessibility Resources for Tourism and Hospitality Businesses

Tourism NI offers a range of guidance and resources to help tourism and hospitality businesses improve accessibility and create more inclusive visitor experiences.

Accessibility Guidance

Explore Tourism NI's accessibility resources and support materials designed to help businesses on their accessibility journey.

Find out more:
Accessibility Support

Inclusive & Accessible Tourism Toolkit

The Inclusive & Accessible Tourism Toolkit provides practical advice to help tourism and hospitality businesses understand, improve and promote the accessible features of their products and services.

The toolkit includes:

  • Practical guidance and checklists
  • Accessibility improvement tips
  • Advice on communicating accessibility information effectively
  • Support to help businesses move forward with confidence

Accessible tourism helps businesses reach underserved and growing markets, engage with wider customer groups, and better serve local communities.

Download the toolkit:
Inclusive & Accessible Tourism Toolkit

Assess and Promote Your Accessibility Features

Understanding and clearly communicating your accessibility features helps potential visitors make informed decisions and feel confident when planning their visit.

Our free self-assessment resource, "How do I communicate the accessible features of my tourism product?", helps businesses identify and showcase the accessibility information customers need.

This resource includes tailored guidance for:

  • Serviced Accommodation
  • Self-Catering Accommodation
  • Camping, Glamping and Caravan Parks
  • Attractions and Visitor Experiences
  • Events
  • Food and Drink Establishments

Access the self-assessment guides:
How do I communicate the accessible features of my tourism product?

Update Your Website and Discover Northern Ireland Listing

Once you have completed the accessibility checklist, you can use the information to update:

  • Your business website
  • Online travel agency listings
  • Your Discover Northern Ireland listing

Providing clear accessibility information helps visitors understand what to expect and supports more informed travel decisions.

Updating Your Discover Northern Ireland Listing

Use the guide below to update your Discover Northern Ireland listing and showcase your accessibility features.

Download the guide:
Copy of Website Listing Process

For businesses already listed on Discover Northern Ireland, information on updating accessibility facilities can be found from page 10 onwards, with facility details outlined on page 11.

MY Tourism NI Inclusive tourism

MyTourismNI is a dedicated free innovative e-learning platform specially developed to support the NI tourism industry to build expertise, knowledge, competence and confidence.

Access the Inclusive Tourism platform here:  MyTNI: Inclusive Tourism