Diversifying, Expanding and Cataloguing Your Offering according to Themes
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Diversifying, Expanding and Cataloguing Your Offering according to Themes
Depending on the business type, product offerings can also be categorised by other means including via diverse themes.
Below, you can see an example of how a fictional business called Bunbury Gardens has categorised experiences into the three diverse themes of garden/wildlife experiences, history experiences and food experiences.
Bunbury Gardens | Wildlife Experiences
|
Experience |
Short Description |
Min-Max Numbers |
Duration- Distance |
Fitness Level |
Price/Person Public Price |
|
Garden Highlight Walk |
Guided tour with insights into the recent development of the estate gardens |
15 – 25 |
Approx. 1.5 hours |
Low-Moderate |
£XX |
|
Nature and Wildlife ½ Day with lunch |
Guided tour with both resident head botanist and wildlife expert |
15 – 40 |
Approx. 3.5 hours |
Moderate |
£XX |
Bunbury Gardens | History Experiences
|
Experience |
Short Description |
Min-Max Numbers |
Duration- Distance |
Fitness Level |
Price/Person Public Price |
|
Bunbury’s Historic Walk |
A guided historic walk of Bunbury Gardens with rare access indoors Bunbury House and private library |
15 - 30 |
Approx. 3km |
Moderate |
£XX |
|
Historic Food Garden Tour |
Guided tour with insights into the history of the estate’s food gardens over recent centuries |
15 - 30 |
Approx. 3km |
Moderate |
£XX |
Bunbury Gardens | Food Experiences
|
Experience |
Short Description |
Min-Max Numbers |
Duration/ Distance |
Fitness Level |
Price/Person Public Price |
|
Afternoon Tea in Bunbury House |
Enjoy a freshly prepared private afternoon Tea served (with rare access) inside the conservatory of Bunbury House |
15 - 25 |
2 hours |
Low |
£XX |
|
Herb Tour & Lunch |
Visit the Kitchen Garden with Lady Bunbury and learn the medicinal/nutritional content of diverse varieties. End with a light including soups, salads and delicate sandwiches made with easy to grow garden ingredients |
15 – 30 |
3.5 hours
|
Low |
£XX |
|
Tip: By clearly cataloguing products in this way according to core and premium priced offerings and/or diverse themes, the business not only enables customers to easily choose what suits their needs, but it also creates repeat visit opportunities for customers who wish to engage in diverse experiences for diverse occasions via the tourism businesses. |