Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Summary Check List
- A tourism product should only be brought to market when it is
- Crystal clear
- With clear pricing and price inclusions
- A grid can help clarify product offerings
- Many tourism businesses generally begin with one or two experiences
- Product expansion occurs when a tourism business increases its knowledge, confidence, customer base and revenue
- Product expansion occurs when a tourism business increases its knowledge, confidence, customer base and revenue
- Once a tourism business expands its product range, it must clearly catalogue its product offering. To do this, the business can consider the following categorisations
- Core and premium products
- Themed products
- Live and virtual products
- Seasonal products
- Collaborative products
- Diverse products can appeal to diverse customer segments. In turn, this generates diverse revenue streams at diverse price points for the tourism business.
- Virtual products can provide tourism businesses with a much-needed revenue stream in light of the uncertainties that exist due to Covid-19
- When creating products, a tourism business must be mindful of seasonality and the opportunity to generate revenues and repeat customer potential across 52 weeks of the full working year
- Collaboration can offer a cost-effective way for diversifying and expanding a tourism business’ product offering
- Once the tourism business has clarified and catalogued its product offering, it can create text and select imagery that maximises the booking potential available via diverse online and offline, direct and indirect sales channels.
- All tourism products must be sold within the context of their destination. For Northern Ireland tourism business, the destination experience brand is Embrace a Giant Spirit.
- This brand should be clearly visible via offline and online communications for all Northern Ireland tourism product offerings.
- This brand should be clearly visible via offline and online communications for all Northern Ireland tourism product offerings.
- Once the customer books a tourism product, the business must ensure a positive experience to ensure positive word of mouth and repeat bookings to create sustained future revenue generation.