Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
In light of Covid-19, international travel to the island of Ireland is curtailed which is encouraging great innovation, with many tourism businesses now offering virtual experiences.
As with all experiences offered by the tourism industry, it is crucial that virtual experiences are only brought to market once the product is
- crystal clear
- with clear booking instructions
- clear pricing and
- clear price inclusions
Again, the grid as outlined in the above example can support with defining and clarifying the creation of new virtual experiences that can generate additional revenue generation from both domestic and global markets.
For businesses that are in a position to offer virtual experiences, it is useful to categorise all available experiences into
- live experiences: i.e. on-site experiences and
- virtual experiences: that happen remotely
The following catalogue shows two LIVE experiences on offer by Killowen Distillery.
Note:
|
Live Experiences | Killowen Distillery
Experiences | Short Description | Min/Max (normal trading) |
Duration (approx) |
Price per person |
Distillery Gin and Poitín Tour & Tasting
|
Learn about native Irish botanicals, the process of distillation and enjoy samples of gins & liqueurs Inclusions:
|
Min 8
|
80 minutes
|
€XX
|
Distillery Whiskey and Poitín Tour & Tasting
|
Learn about some local native crops, their influence on Irish Whiskey and erroneous Irish Whiskey Legislation, the process of distillation and enjoy samples of gins & liqueurs Inclusions:
|
Min 8
|
80 minutes
|
€XX
|
Note:
For the duration of Covid-19, the minimum and maximum numbers have been adjusted to maximum 10 people.
The following catalogue shows two VIRTUAL experiences now offered by Killowen Distillery. Such experiences enable Killowen Distillery to sell to diverse customer segments and create diverse revenue streams that are welcome in light of the uncertainty that exists due to Covid-19.
Virtual Experiences | Killowen Distillery
Experiences | Short Description | Min/Max (normal trading) |
Duration (approx) |
Price per person |
Gin and Poitín Visual Tutored Tasting
|
Inclusions:
|
Min 8
|
80 minutes
|
£XX Minimum charge per experience is £XX inclusive of postage & packing of whiskey tasting sets
|
Gin, Poitín & Cask Strength Whiskey
|
Inclusions:
|
Min 8
|
80 minutes
|
£XX Minimum charge per experience is £XX inclusive of postage & packing of whiskey tasting sets
|
Note:
- all prices include delivery of personal tasting set as specified for each experience / one tasting set per person
- all experiences are subject to minimum numbers and charges - all tastings are conducted by a Killowen Distillery expert
- ‘Virtual experiences’ can only be invoiced to UK registered tourism companies
- The instruction regarding booking procedures, postage and parameters including minimum numbers are clear.