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Business Guidance

Expanding Your Product Offering in light of Covid-19 via Virtual Experiences

Contents

Contents

Expanding Your Product Offering in light of Covid-19 via Virtual Experiences

In light of Covid-19, international travel to the island of Ireland is curtailed which is encouraging great innovation, with many tourism businesses now offering virtual experiences.

As with all experiences offered by the tourism industry, it is crucial that virtual experiences are only brought to market once the product is

  • crystal clear
  • with clear booking instructions
  • clear pricing and
  • clear price inclusions

Again, the grid as outlined in the above example can support with defining and clarifying the creation of new virtual experiences that can generate additional revenue generation from both domestic and global markets.

For businesses that are in a position to offer virtual experiences, it is useful to categorise all available experiences into

  • live experiences: i.e. on-site experiences and
  • virtual experiences: that happen remotely

The following catalogue shows two LIVE experiences on offer by Killowen Distillery.

Note:

  • As these are LIVE, on-site experiences, note how the distillery has clarified the number of people that apply during normal trading circumstances and the revised number that applies during Covid-19.
  • This communication also reassures the customer that their safety needs are being managed


Live Experiences | Killowen Distillery

Experiences Short Description Min/Max
(normal trading)		 Duration
(approx)		 Price per person

Distillery Gin and Poitín Tour & Tasting

 

 

 

 

Learn about native Irish botanicals, the process of distillation and enjoy samples of gins & liqueurs

Inclusions: 

  • 4 x 25ml servings of Killowen Spirits (3 gin & 1 poitín)
  • local live music

 

Min 8
Max 20

 

 

 

 

80 minutes

 

 

 

 

€XX

 

 

 

 

Distillery Whiskey and Poitín  Tour & Tasting

 

 

 

 

Learn about some local native crops, their influence on Irish Whiskey and erroneous Irish Whiskey Legislation, the process of distillation and enjoy samples of gins & liqueurs

Inclusions:

  • 4 x 25ml servings of Killowen new make Spirits (3 new make spirits & 1 poitín)
  • local live music

Min 8
Max 20

 

 

 

 

 

80 minutes

 

 

 

 

 

€XX

 

 

 

 

 

Note:

For the duration of Covid-19, the minimum and maximum numbers have been adjusted to maximum 10 people.

The following catalogue shows two VIRTUAL experiences now offered by Killowen Distillery. Such experiences enable Killowen Distillery to sell to diverse customer segments and create diverse revenue streams that are welcome in light of the uncertainty that exists due to Covid-19.

 

Virtual Experiences | Killowen Distillery

Experiences Short Description Min/Max
(normal trading)		 Duration
(approx)		 Price per person

Gin and Poitín 

Visual Tutored Tasting

 

 

 

 

 

 
  • Receive your personal Killowen tasting set by post
  • Via an emailed link, join an interactive virtual tasting, all you need is a video phone or web-cam!
  • Enjoy samples of new make whiskeys & gins with an interactive Q&A

Inclusions: 

  • 3 x 50ml servings of Killowen Spirits (2 gin & 1 poitín) delivered to your door. ·
  • Guided online live tasting
  • Tonic not include

 

 

Min 8
Max 25

 

 

 

 

 

 

 

 

 

 

80 minutes

 

 

 

 

 

 

 

 

 

£XX

Minimum charge per experience is £XX inclusive of postage & packing of whiskey tasting sets

 

 

 

Gin, Poitín & Cask Strength Whiskey


Virtual Tutored Tasting

 

 

 

 

 

 
  • Receive your personal Killowen tasting set by post
  • Via an emailed link, join an interactive virtual tasting, all you need is a video phone or web-cam!
  • Enjoy samples of our new make whiskeys & gins with an interactive Q&A

Inclusions:

  • 3 x 50ml servings of Killowen new make Spirits & (1 gin, 1 poitín & 1 Cask Strength Whiskey) delivered to your door
  • Guided online live tasting
  • Tonic not included

 

Min 8
Max 25

 

 

 

 

 

 

 

 

 

 

 

80 minutes

 

 

 

 

 

 

 

 

 

 

£XX

Minimum charge per experience is £XX inclusive of postage & packing of whiskey tasting sets

 

 

 

 

Note:

  • all prices include delivery of personal tasting set as specified for each experience / one tasting set per person
  • all experiences are subject to minimum numbers and charges - all tastings are conducted by a Killowen Distillery expert
  • ‘Virtual experiences’ can only be invoiced to UK registered tourism companies
  • The instruction regarding booking procedures, postage and parameters including minimum numbers are clear.