10 Feb 2026

AI Check In - AI for Accessibility: Opening Tourism to Everyone

Join Tourism NI on Tuesday 10th February as we continue our AI in Tourism digital webinar series. Following the success of our previous sessions, we are delighted to welcome back AI expert Ciaran Connolly from ProfileTree. This series supports our newly launched AI in Tourism e-learning modules on the MyTourismNI platform.

Is your website and content accessible to every visitor? In this hands-on session, Ciaran will demonstrate how AI can help tourism businesses become more inclusive — enabling you to reach wider audiences and enhance the overall visitor experience. You’ll explore how AI tools can support the creation of accessible content, translate marketing materials into multiple languages, generate audio descriptions and alt text, and simplify key information for diverse user needs. The session will also outline how AI can assist with meeting accessibility standards, including WCAG, the European Accessibility Act and the Equality Act.

You’ll leave with an accessibility checklist and clear, practical steps to help make your marketing more inclusive — opening your doors to every visitor, everywhere.

Who should attend?

This free webinar is open to anyone working within the NI Tourism & Hospitality industry who would benefit from expanding their understanding of AI, particularly its application in analytics. 

Register Now

To register for this event, please click the ‘Register Now’ button.

This event is being delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.