Building a Brand

This workshop will be facilitated by Katie Matthews-Furphy, Founder of The Mind Tribe UK on behalf of Belfast City Council, as part of the newly developed Inclusive Enterprise Pathway programme.

This free workshop will explore what it takes to create a strong brand, how businesses create recognisable brands that are more than just a logo, building a brand audience vs building a community following, and colour psychology in branding and marketing.

This 60 minute workshop will be delivered virtually via Zoom.

To take part in this workshop, individuals must:

Live in Belfast City Council Area (Northern Ireland)
be aged 18 years old or over

We particularly encourage individuals from groups which are historically under-represented, under-supported and under-funded in Enterprise and Entrepreneurship including:

individuals who identify as Women or Non-Binary
individuals who experience Disability
individuals from Ethnic Minority/Global majority communities/backgrounds
individuals who are Neurodivergent

What would be helpful to have?

Basic conversational and written English Language skills
Access to a digital device with internet access
Willingness to learn

What do you NOT need?

Any qualifications
Any financial investment
A business idea

If you have any specific access or participation requirements please detail these upon registration. If you would like to discuss your needs further or have any concerns about participation please email themindtribeuk@gmail.com

Event details

Reserve a spot