18 Jun 2024

Can Immersive Technologies Help Drive Sales?

This webinar reviews the difference between digital transformation and how it differs from digitisation. We outline how to identify where you and your business are on a digital transformation journey.

We introduce the six digital technologies, which when integrated into all areas of a business, result in fundamental changes to how the business operates and how value is delivered to customers.

In this session Queen's Business School expert speaker, Niladri Palit, introduces you to extended reality technologies (XR). He walks you through ways XR tech can be utilsed to break into new markets.

We are joined by an industry guest speaker from Rovar, sharing practical advice in how to grow your presence in local and international markets and boost your sales capacity with immersive technologies.

Expert Faculty- Niladri Palit

Niladri is a lecturer at Queen's Business School, specialising in information technology, analytics and operations ( ITAO).

Niladri's expertise is in using optimisation techniques from operational research to address management issues, particularly in supply chain and operations management.

Niladri delivers across a number of programmes at the William J. Clinton Leadership Institute, with a focus in supply chain management, operations management, operations research, and statistics for decision-making.

Industry Speaker - Rovar

Local business Rovar are pioneering the way in the AR/VR/Immersive Technologies space.

The company supports businesses to tell their stories in new and intelligent ways through a full suite of immersive technologies. Their SMART in-house Rovar Platform enables clients to reach new and international clients through world class virtual, factual and fun visitor experiences delivered as AR Experiences. Our guest shares how XR tech can be utilised by the small business to break into new markets.