23 Jul 2026

Get Fleadh Ready Webinar - Lunch and Learn

Countdown to the Fleadh: Last Opportunity to Maximise the Visitor Opportunity

With the Fleadh expected to attract significant visitor numbers to Northern Ireland, Tourism NI invited businesses to join this final industry webinar to learn how your business can maximise the opportunity, increase visitor spend and encourage repeat visits after the event. 

What we covered: 

A Giant Welcome Back to Northern Ireland – attendees learned how their businesses could be featured and encourage visitors to return to Northern Ireland in the future.

Industry offer opportunities – participants discovered how to create compelling visitor offers that could be showcased as part of the campaign.

Turn Fleadh visitors into future customers – practical and GDPR-compliant ways to capture visitor details and build relationships beyond the event were explored.

Share Northern Ireland itineraries – attendees saw how Tourism NI's curated itineraries could help encourage visitors to extend their stay or plan a return trip, and how businesses could easily share these resources with guests.

Access free Fleadh marketing assets – participants found out how to access and use dedicated Fleadh photography and video assets available through the Content Pool.

Why Watch? 

This webinar is designed to help tourism and hospitality businesses make the most of one of the biggest tourism opportunities of the year. Whether you are an accommodation provider, visitor attraction, restaurant, activity provider or tourism business, you'll leave with practical actions that can help convert Fleadh visitors into future customers.